Design and create a distinctive promotional piece that is customized to my brand, one that projects the image I am trying to portray to prospective employers.
My design and writing style is friendly and peaceful, so I wanted my promotional piece to reflect those two attributes. Life can be quite stressful, so when I approach prospective employers and clients, I want them to feel at ease, and what better way to soften the mood than with a collection of aromatherapy candles. Candles are a symbol of tranquility and exude comfort, luxury, and sweetness. The design is minimal, the chosen color palette is calming and beautiful, and the packaging is luxurious and easy to use.
Conceptual development, research, package design, branding