Herndon City FC is a fast growing soccer organization in the DMV. Their social media platforms are geared towards young adults who want to thrive and succeed as soccer players.
This project started with a brainstorming session with the marketing team. We wanted to announce the lineup in a way that would excite the team and fans for the upcoming winter cup. Through discussion, we determined that the best way to do so was placing striking emotion into the post itself! As the designer, I put together all the elements for a successful lineup post that not only ended up being our most liked post, but it also was a team favorite!